Case Studies and Articles

Why do email marketing?

People unfamiliar with email marketing often wonder what all the fuss is about. Those wondering about the benefits of email marketing in today's ever-changing online and marketing environment will find the answers here.
By Mark Brownlow, June 2008

Ruth's Chris Steak House sends sizzling e-mails

Using an email marketing platform for targeted e-mails, Ruth's Chris Steak House claims to have registered open rates as high as 85 percent. Mr. Stiles said even though the brand is a national chain, each store boasts its own community, so advertising at the local level is key.
From the March 08, 2007 Issue of DMNews

Shop.org Study Shows Healthy E-mail Metrics

E-mail to house files is the No. 1 marketing tactic used by online retailers with 92% saying they use it and 93% saying they plan to give it higher priority in 2008, according to Shop.org’s State of Retailing Online 2008: Marketing Report. And it’s no wonder.
The metrics speak for themselves.
Apr 8, 2008 By Ken Magill

ETDatran Media Announces Second Annual Marketing & Media Survey Results

80% of Marketers Report Email Is Strongest Performing Media Buy Ahead of Search and Display. "In 2008, email will become a more significant contributor and a more important media element in the sophisticated advertiser's marketing arsenal," said Howard
Koval of Hit Start.
January 22, 2008 - Datran Media

Direct Mail Response vs. E-Mail: Which is Higher?

"Whether campaigns are sent to outside mailing lists or house files, marketers anticipate—and have seen—higher responses to their e-mail efforts than they have to traditional mailings, according to two studies by Direct magazine.

Why the difference? Well, there’s the immediacy of e-mail, or more specifically the immediacy of response. It takes more time to hunt down a pen, and in some cases a stamp, than it does to click a reply button."
- Richard H. Levey (www.ChiefMarketer.com)» Start Today